The Coffee Emporium’s origins date back to 1991 in Bankstown, New South Wales.
Coffee aficionado John Ayoub stumbled upon a rustic coffee shop located in Bankstown, NSW. He acquired the coffee shop in 2002 and, together with his cousin Sam Ayoub, formed a great partnership in 2005 to take the brand on an exciting new journey. John introduced a premium signature trademark blend he had been perfecting over the years, positioning The Coffee Emporium as a European-style coffee shop.

The cousins built a reputation in the local community for outstanding high quality coffee and great guest experience and word quickly spread out on The Coffee Emporium eventually attracting the attention of critics, the media and the general public. Due to high demand the brand engaged in the franchising system for the first time in 2006. Six years later, John and Sam celebrated the opening of the 20th coffee house.
On the 28th of March, 2015, The Coffee Emporium commemorated another great achievement with the Grand Opening of the brand’s first international coffee house in Abu Dhabi, UAE.

The Coffee Emporium has been highly commended by critics from renowned publications like The Coffee Guide receiving 5-star ratings (the highest accolade) for seven years in a row. The years have passed by and The Coffee Emporium is now heading towards celebrating its 25th anniversary. From its humble Bankstown origins back in 1991 to the present day, The Coffee Emporium has been experiencing incredible growth with new coffee houses opening in Australia and overseas.

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    Our Vision

    To be the Global Coffee House brand of choice for guests and Franchise Partners achieving excellence in everything we do.

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    Our Mission

    We are committed to consistently delivering the most outstanding personalised guest experience in our Coffee Houses by providing premium quality coffee and food offerings.

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    Our Corporate Values

    •  All partnerships based on integrity, respect, transparency and trust.
    • Continuous commitment to excellence, innovation and growth.
    • Strong leadership, accountability and collaboration.
    • To nurture a culture which fosters a fun, vibrant and creative



With over 25 years experience in the Australian Coffee Industry under his belt, John Ayoub is one of the proud owners of The Coffee Emporium. From the early days of the acquisition of the brand back in 2002, his vision, passion and experience are among the key driving forces behind The Coffee Emporium’s ongoing success to becoming one of the major players in The Coffee Industry in Australia and overseas.
John is excited to take The Coffee Emporium brand globally. He has worked very closely with his cousin Sam on the international expansion of The Coffee Emporium
brand, focusing on the Middle East and North Africa region (MENA). Other international markets will also be a part of this long-term plan which will include: China, Malaysia, Thailand, Hong Kong and Singapore.
John believes the premium quality of The Coffee Emporium’s signature coffee blend, whose secret recipe was perfected throughout years of dedication and experimentation, is only part of the company’s success story. He also believes consistency in everything the company does is just as important, from roasting beans to training baristas.


A founding partner of The Coffee Emporium alongside John, Sam Ayoub is a senior finance executive with broad experience in retail and franchising with a proven track record in financial management, successfully reducing costs, identifying efficiencies and achieving year over year growth objectives. His expertise lies across domestic and international markets, providing financial and accounting leadership while coordinating effectively with cross-functional teams to achieve company goals and initiatives.
Highly experienced and commercially astute, Sam has been instrumental to the company since the early days providing critical support in building the brand’s foundations. Highly passionate about the brand, Sam joined his cousin John Ayoub in 2005 and together developed the TCE franchise concept and then opened and operated his own TCE store in Blacktown in 2006.
He is a team player with strong communication, organisational and analytical skills whose financial and business acumen were instrumental to providing The Coffee Emporium with the necessary foundations to enable the group’s global expansion.


Tania Minchella

Head of Marketing
Tania is a passionate Senior Marketer with vast marketing experience across multiple industries. Tania places an importance on using data insights to develop a deep understanding of an organisation’s current and potential guests to develop targeted acquisition and retention strategies.
Tania’s extensive experience, data & digital focus as well as her creative flare allows her to develop exciting marketing initiatives, growing brand awareness and spearheading The Coffee Emporium into its next phase of marketing.

Romeo Rodriguez

Head of Operations
Romeo has extensive General Management and Operations experience within franchised networks both domestically and internationally, with brands such as Starbucks, Costa Coffee and Oporto.
His experience has had a strong focus on compliance to improve network consistency and transparency, supply chain and overall operations in chains of over 100 stores.



The Coffee Emporium has been highly commended by critics in reviews from the following publications:

  • The Good Coffee Guide – 2006, 2007, 2008 ,2009, 2010, 2011, 2012 (5 stars)
  • The Good Food Guide – 2005, 2006, 2007, 2008
  • Crema Magazine – 2006, 2007
  • The Foodies Guide to Sydney – 2007
  • Good Living (SMH) – 2004
  • Café Culture – 2005, 2007
  • Food and Wine City Search – 2005
  • Winner of Small Business Awards – 2005, 2011, 2012
  • Small Business Awards Finalist – 2004, 2006, 2007, 2008, 2009, 2010, 2011, 2012
  • Winner for Best Specialty Independent – 2005



The Coffee Emporium is proud to be an active member of the local community through events like ‘Coffee with A Cop’,
an initiative dedicated to creating a real positive impact in the well-being of the local community.



The Coffee Emporium has exciting opportunities for experienced Baristas to join the team in Sydney and Melbourne. The Coffee Emporium is a young, innovative and dynamic operation and we are growing fast. We serve outstanding coffee and we seek outstanding individuals to be part of our future. To help us grow we need savvy experienced coffee experts to satisfy our customers at our existing and new Coffee Houses and be part of our future plans.

The right person can expect:

  • An immediate start
  • Great training
  • Good conditions in new stores
  • Outstanding growth opportunities

Contact us at
if you are:

  • Experienced
  • Energetic and enthusiastic
  • Willing to learn our system
  • Have strong interpersonal skills
  • Flexible in your availability